Facebook Profiling Moves from Art to Science

Facebook Profiling Moves from Art to Science Facebook Beats Personality Tests for Predicting Job Success. Has Facebook unwittingly become a tool that can provide us with a valid psychometric assessment of a candidate? Not quite yet, but research conducted earlier this year by Professor Don Kluemper of Northern Illinois University’s College of Business (discussed in detail earlier on Recruiter.com), shows that in their trial at least that Facebook was a more reliable predictor of job performance than a psychometric test. So, still a bombshell, nonetheless. Their findings showed that: impressions gleaned from a five to 10 minute perusal of Facebook pages were actually a stronger predictor of a candidates likelihood to excel in a job than the personality surveys that many companies require job candidates to complete. The Study in More Detail So, how exactly did the study work?

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