Management of Change Campaign - Assignment Example
The company has to implement the policy change with respect to "carbon foot print". The need for change in policy and the way in which the change can be implemented are the major challenges for the team of management consultants.
David Whetton(2005)1 says that , the business environment today is totally different from the scenario a decade ago. It is far more challenging to prepare the members of the organization to accept the need for change, to help understand the new approach, to obtain their commitment to implement the proposal, to manage the transition period effectively and to institutionalize the new idea by "hard wiring" it into the organization's communication, evaluation and reward systems. " good ideas are not in scarce supply, what is rare is the ability to translate a good idea into accepted practice". When we analyze the words accepted practice, it is clear that the success of any change is dependent on the acceptance of the practice.
