Introduction Through many generations, technology has innovated and advanced itself to meet the demands of the consumer market. Consumers desire products that will enhance their social networking and communication. One of the most powerful products to keep consumers socially connected was the iPod touch. The iPod touch is not only a portable media player; it has numerous applications from all forms of entertainment to social networking. Apple marketed the first iPod touch in September of 2007, and by present day; it is rare to find any individual without one. Background As the iTouch is able to download music, videos, and movies, there are all kinds of legal ethical issues that are involved such as copyright infringements. In addition, since they are mobile devices, users can connect to the Internet through any unsecured wireless network, even if it means they are stealing the service. Additionally, there are various social issues drawn in since the Touch acts as a form of communication.